Website Copy
Ensure your customers know exactly what you're offering through clear, jargon-free website copy.
The Offer
Included as standard:
45 minute online consultation to kick off the project.
Up to 500 words of copy per page.
Keyword research (if required).
Basic on-page SEO optimisation (e.g. heading structures).
Meta descriptions for each page.
Up to two rounds of revisions.
Basic wireframing or collaboration with a web designer*.
* Web designers will need to be sourced by you and their charges paid separately. I can recommend designers if required.
Not included...
The package is for copy only and does not include sourcing of images or any visual branding such as graphic design. It does not include any web design.
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Uploading the text to your website is not included as standard but could be arranged for an additional fee.
The Process
1. Discovery
Book a free 15 minute discovery call to establish your needs and finalise a quote.
2. Research and Planning
If you decide to go ahead, I'll start researching your customers competitors and delve into some keyword research. We'll book in a 45 minute consultation call, from which I'll put together a creative brief.​
At this stage I will require a 50% deposit.
3. Writing
I'll spend the next few days/weeks putting together a first draft of your copy.
4. Review and Revise
You'll have a read of the first draft and send me back any comments you have. If you'd like any revisions I'll get those fixed for you. Two rounds of revisions are included in your price. Any further revisions will incur an additional fee.
5. Delivery
Once you're happy, the remaining 50% of the balance is due. Once this is received I will send you the final copy of the text. This is then yours to use as your please!
The Prices
If you need more than 500 words per page or other services not listed, please get in touch for a bespoke quote.
AUDITS
If you feel like you can write your own, but need a bit of direction or advice, I also offer a copy audit for up to 4 pages of your website. I'll give you an in-depth critique delivered via a loom video and summary PDF.​
FAQ
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Do you create graphics or design the website?No, I focus solely on the copy. I can collaborate with a graphic designer or web developer on these where necessary.
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What is the turnaround time?This will depend on the project. A single page rewrite can usually be completed within 7 days of the kick-off call. A 4 page website from scratch would required a 2-4 week turnaround for the first draft.
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Couldn't I just write it myself for free?Of course! However, professionally written copy combines persuasive language, SEO best practices, and customer research to drive results. It’s more than just words- it’s a strategy to grow your business. Many of my clients also just don't have the time and the desire to work on their own copy and would prefer to outsource it.
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Couldn't ChatGPT (or other AI tools) do this for me?Yes, but it has pitfalls. It generates content based on existing data, which means it often lacks originality or the personal touch that connects with your audience. It can make errors and miss subtleties like tone consistency, which are critical for effective website copy. Plus, in collaborating with a real human, you open up opportunities for discussion, generating new ideas and a form of consultancy that Chat GPT cannot offer. As the online world becomes increasingly crowded with AI generated content, the need for strategically written content is only going to grow in importance. I have trained specifically in conversion copy to ensure that my copy speaks directly to your audience with a view to converting them to paying customers.
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Do you use AI in your writing?I mostly confine my use of AI to the research and planning phase to learn about your target market and competitors, and to help me initially generating ideas. Your copy will then be typed word-by-word by human hand (or fingertip) and generated by human brain, making it entirely original and unique. AI may occasionally be used in the final stages to suggest a few minor edits.
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I'd love to work with you but I don't think I can afford your prices. What can I do?Why not take a look at my small packages section? There you'll find a few offers at lower price points which might be of interest. If you have any specific thoughts or questions, feel free to drop me an email and I can see if I am able to accommodate your needs.
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Do you write for specific industries?I've written in a variety of different topics and adapt to almost any industry with thorough research and discovery. I love to learn and be challenged!
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Will you upload this to my website/CRM for me?This service is not included as standard but can be added for an additional fee.